Consumer Control and Empowerment: A Primer

By Luc Wathieu, L. Brenner, Ziv Carmon, Amitava Chattopadhyay, Klaus Wertenbroch, A. Drolet, John T. Gourville, A. Muthukrishnan, Nathan Novemsky, Rebecca K. Ratner and 1 more. 2002

376 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/01fa0b1b43d6d0767ea5fd14abd15746a9fb72ae

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Citations in the corpus

Choice Goal Attainment and Decision and Consumption Satisfaction (2007, background): “A larger choice set also requires decision makers to turn down more options, which in turn increases anticipated regret (Schwartz et al. 2002; Wathieu et al. 2002).”
Enhancing consumer empowerment (2006, positive): “The ability of consumers to have control of their own choices has been reported to be central to the experience of empowerment (Wathieu et al., 2002).”
The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2010, background): “This provides increased power in relation to suppliers, thus affording customers more autonomy (Harrison, Waite, and Hunter 2006; Wathieu et al. 2002).”
Price as a Stimulus to Think: The Case for Willful Overpricing (2007, background): “Generally, consumer empowerment (Wathieu et al. 2002) refers to firm activities aimed at enabling consumers to identify and express their demands.”
Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input Product (2012, background): “Too much choice (Iyengar and Lepper 2000; Wathieu et al. 2002) or too high complexity (Chang, Chen, and Huang 2009) in customer participation can lead to lower satisfaction and evaluations.”
The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation (2016, background): “Wathieu et al. (2002) argue that offering consumers control over the composition of a choice set and facilitating evaluations of their progress in the overall choice process endows them with a sense of empowerment, which may contribute to their positive evaluations of the decision outcome.”
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010, background): “The reason for that being that empowerment and the concomitant increase in choice and information can result in overload and lead to less consumer control (e.g., Denegri-Knott et al., 2006; Wathieu et al., 2002).”