An examination of brand personality through methodological triangulation

By Traci H. Freling, Lukas P. Forbes. 2005

214 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/480b87a3afaf331607256de5eea6e84740e6de90

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Citations in the corpus

Evaluating student satisfaction of quality at international branch campuses (2015, background): “Methodological triangulation has been receiving growing interest in marketing research for its contribution to knowledge development (Freling and Forbes 2005; Dahlstrom, Nygaard, and Crosno 2008; Stavros and Westberg 2009).”
Brand Personality Factor Based Models: A Critical Review (2012, background): “However, having identified the potential problems, it is apparent that these are contingent upon whether or not consumers ordinarily think of brands as humanlike entities (e.g. see Freling and Forbes, 2005b; Puzakova et al., 2009).”
Brand personality appeal: conceptualization and empirical validation (2011, background): “It influences consumer preference and usage (Sirgy 1982), increases levels of trust and loyalty (Fournier 1998), elicits consumer emotions (Biel 1993), stimulates active information processing (Biel 1992), encourages selfexpression and association (Belk 1988), provides a basis for product differenti”
Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “From a psychological perspective, brand personality is a result of a natural human tendency toward anthropomorphism, in virtue of which people attribute human characteristics to nonhuman objects to seek familiarity and reduce risk (Freling and Forbes, 2005; Puzakova et al., 2009).”
A mixed method approach to understanding brand personality (2009, background): “Critically, to the extent that brands develop unique personalities, they can be differentiated in the consumers’ minds and accordingly choice preferences can be affected (Freling and Forbes, 2005; Crask and Laskey, 1990).”
Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment (2010, unknown): “Brand personality evokes emotion as it creates feelings/emotional fulfillment (Donahay & Rosenberger, 2007) and selfexpression, thereby serving as symbolic use of brands and reassurance to customers (Aaker, 1997; Freling & Forbes, 2005).”
Service quality in a higher education context: an integrated model (2012, background): “Methodological triangulation has been receiving growing interest in marketing research for its contribution to knowledge development (Dahlstrom et al., 2008; Freling and Forbes, 2005; Stavros and Westberg, 2009).”
Consumers' perceptions of the dimensions of brand personality (2011, methodology): “We chose to use Aaker’s (1997) brand personality scale as the starting point for the current research.”
Are Consumer and Brand Personalities the Same (2012, background): “Research has shown that, by doing this, brand personality provides consumers with emotional fulfillment, thereby increasing purchase probability (Freling & Forbes, 2005b).”
Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “…consumer researchers have studied how brand personality might result in consumer's self-expression as well as association (Freling et al., 2011), and practitioners have given close attention to the utility of brand personality from product differentiation point of view (Freling & Forbes, 2005a).”