Gender differences in German consumer decision‐making styles

By Vince-Wayne Mitchell, Gianfranco Walsh. 2004

415 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d3b4b3f0cfcb5f0910df31d1b1a2645ef80f17e4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Vladas Griskevicius
2. C. Perilloux
3. Norman P. Li
4. Kristina M. Durante
5. C. Crouch

In Organizational Behavior and Human Resource Management

1. S. Hill
2. Norman P. Li

Citations in the corpus

• Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior (2011, background): “Others have found that women tend to use clothing to enhance their mood and social self-esteem (Kwon and Shim 1999) and are significantly more likely to go shopping to pass time, to browse around, or just as an escape (Mitchell and Walsh 2004; Wheeler and Berger 2007).”
• Corporate Social Performance as a Bottom Line for Consumers (2005, background): “Mitchell and Walsh (2004) found that male and female consumer decision-making styles vary.”