The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
By Gianfranco Walsh, Vince-Wayne Mitchell. 2010
196 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/106c1cab4b2209007e4154854b718bc00c05d2b7
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals (2013, methodology): “To avoid response frame bias, confusion-related items were measured using a 5-point Likert scale as recommended by Walsh and Mitchell (2010). The choice goals and decision satisfaction were measured using a 9-point scale with “strongly disagree” and “strongly agree” as anchors.”
- Mainstreaming Sustainable Coffee (2013, unknown): “The concept of ‘consumer confusion proneness’ has been used in this regard as well, distinguishing different dimensions, including (perceived) similarity of products, information overload and ambiguity in relation to misleading or conflicting claims (Walsh and Mitchell, 2010).”
- Brand personality in higher education: anthropomorphized university marketing communications (2017, background): “Similarly to consumer confusion in a cluttered marketplace (Walsh & Mitchell, 2010), prospective students may find the decision-making process of selecting a university confusing.”