Cele Otnes

Marketing · 2001–2011

A researcher in the Science corpus: 5 papers; trusts 5 researchers and is trusted by 7 researchers here, as inferred from the citation graph.

Subfields

Whom Cele Otnes trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Kozinets
  2. Traci H. Freling
  3. G. Caprara

Who trusts Cele Otnes overall

  1. Sameer Hosany
  2. Hye-Shin Kim
  3. Sigal Tifferet
  4. G. Mortimer
  5. J. Gentry
  6. Vince-Wayne Mitchell

Papers from Cele Otnes's perspective

Ordered by how strongly the researchers Cele Otnes trusts endorse each paper. Same corpus, a different order for every researcher.

  1. An examination of brand personality through methodological triangulation
  2. The Situational Impact of Brand Image Beliefs
  3. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  4. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
  5. Brand personality: How to make the metaphor fit?
  6. A re-examination of the generalizability of the Aaker brand personality measurement framework
  7. Product personality and its influence on consumer preference
  8. A mixed method approach to understanding brand personality
  9. On congruence between brand and human personalities
  10. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives

Their papers