German Consumer Decision‐Making Styles
By Gianfranco Walsh, Vince-Wayne Mitchell, Thorsten Hennig-Thurau. 2001
246 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/254a5e133066c131205fa8944ebd6c3ad1f87f67
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- The fashion‐conscious behaviours of mature female consumers (2007, background): “Walsh et al. (2001) found that fashion consciousness among German consumers was related to a desire for up-to-date styles, frequent changes in one’s wardrobe and pleasurable shopping experiences.”
- The Mannmaven: an agent for diffusing market information (2001, background): “…a ‘confused by overchoice’ buying trait has been identi ed in many countries, e.g. the USA (Sproles and Kendall, 1986), South Korea (Hafstrom et al., 1992), New Zealand (Durvasula et al., 1993), Greece (Lysonski et al., 1996), the UK (Mitchell and Bates, 1998) and Germany (Walsh et al., 2001).”
- Investigating the relationship between product involvement and consumer decision‐making styles (2006, result): “These results are in keeping with the findings of another recent CSI replication study in Germany (Walsh et al., 2001).”