Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables

By Bart J. Bronnenberg, Vijay Mahajan. 2001

144 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/1e2e93f5400cea915c24ddb1b9fbe93eec56eb6b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Koen Pauwels
2. Shuba Srinivasan
3. Dominique M. Hanssens
4. M. Wedel
5. Marnik G. Dekimpe
6. Peter Ebbes
7. Ulf Böckenholt
8. Eitan Muller

In Marketing

1. Koen Pauwels
2. Shuba Srinivasan
3. Dominique M. Hanssens
4. Marnik G. Dekimpe
5. M. Wedel
6. Sha Yang
7. Peter Ebbes
8. Xueming Luo

Citations in the corpus

• From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success (2004, background): “Exceptions are Mahajan and Peterson (1979), Allaway et al. (1991), Bronnenberg and Mahajan (2001), and Song and Bell (2002).”
• Modeling Interdependent Consumer Preferences (2003, methodology): “For example, spatial models have employed a coding scheme by which the unnormalized elements of the autoregressive matrix equal one if i and j are neighbors and equal zero otherwise (see Bronnenberg and Mahajan 2001).”
• Frugal IV alternatives to identify the parameter for an endogenous regressor (2009, methodology): “In addition, methods to address price endogeneity have recently appeared, including methods that jointly model demand, cost and competition (e.g., Berry et al., 1995; Yang et al., 2003; Sudhir, 2001), and spatial econometrics approaches (Bronnenberg and Mahajan, 2001; Van Dijk et al., 2004).”
• Do Promotions Benefit Manufacturers, Retailers, or Both? (2002, methodology): “The former approach is adopted in most individual-choice models (see, e.g., Bucklin et al. 1998), while the latter is reflected in PROMOCAST (Cooper et al. 1999), SCAN*PRO (Foekens et al. 1999), and recent VAR-based studies (e.g., Bronnenberg et al. 2000, Nijs et al. 2001).”
• Handling Endogenous Regressors by Joint Estimation Using Copulas (2012, unknown): “Bronnenberg and Mahajan (2001) and van Dijk et al. (2004) used spatial econometrics approaches to tackle endogeneity.”
• Solving and Testing for Regressor-Error (in)Dependence When no Instrumental Variables are Available: With New Evidence for the Effect of Education on Income (2005, methodology): “(2004), Bronnenberg and Mahajan (2001), or Chamberlain and Griliches (1975).”