Innovation diffusion and new product growth models: A critical review and research directions

By Renana Peres, Eitan Muller, Vijay Mahajan. 2010

998 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3fff31b50267f43928c7bac2ff86b48cd6b84412

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Citations in the corpus

Innovation & Its Diffusion in Business: Concept, Stages & Procedural Practices (2020, background): “"The importance of peer network and peer-peer conversation" "Understanding different users segments' needs" Also, Peres et al. (2010) elaborated that "innovation diffusion is a process wherein some social system's members adopt initially an innovation, and then over time more members adopt and…”
Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model (2016, positive): “From findings of over 100 campaigns, the agency estimates an average 50% drop-off in number of conversations occurring from Generation 1 to Generation 2 (Soup, 2014), a proportion endorsed by Carl, Libai, and Ding (2008) and supported with a correction factor by Groeger and Buttle (2014b).”
Adoption Versus Adaptation, with Emphasis on Climate Change (2012, methodology): “Rogers (1962) emphasizes the role of communication 28 Zilberman Zhao Heiman A nn u.”
On Brands and Word of Mouth (2013, background): “Previous studies have suggested that consumers’ need for information is especially high for new brands because the uncertainty associated with them is higher (for a review, see Peres, Muller, and Mahajan 2010).”
Impact of information technology innovation on firm performance in Kenya (2019, background): “The continuous, rapid release of new and upcoming technologies to the market means that ICT innovation can be either good or bad for business in relation to their operating environment (Peres et al., 2010).”
Agent-based simulation of innovation diffusion: a review (2011, background): “Furthermore, it is a major source of revenue in many goods and services industries (Peres et al. 2010).”
The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020, background): “pandemic can be a trigger that induces the late majority, who have been averse to the new way of shopping, to finally shop online [19].”
A bibliometric review of the innovation adoption literature (2018, background): “Nevertheless, diffusion scholars face several challenges regarding anticipating on market trends such as opening up of markets in developing countries, Web-based services, virtual social networks, and complex product-service structure [136].”