The design and pricing of bundles: A review of normative guidelines and practical approaches

By R. Venkatesh, Vijay Mahajan, Joseph M. Katz, John P Harbin Centennial. 2009

110 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b3c9bc92ea401317177bec5964c6ac3aaf236efe

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Anita Elberse
2. Mirva Peltoniemi

In Marketing

1. Anita Elberse
2. Yong Liu

In Strategy and Management

1. Anita Elberse
2. Yong Liu

Citations in the corpus

• Bye-Bye Bundles: The Unbundling of Music in Digital Channels (2010, background): “, see Stremersch and Tellis (2002), Jedidi, Jagpal and Manchanda (2003) and Venkatesh and Mahajan (2009) for comprehensive reviews), I find that, as the population of consumers buying music digitally increases, there is a sharp decrease in the revenues per mixed bundle.”