The Economic Leverage of the Virtual Community

By Sridhar Balasubramanian, Vijay Mahajan. International Journal of Electronic Commerce, 2001

464 citations recorded by the source corpus.

Subfields: Communication, Computer Science Applications, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/05b8d3a78f1b354328b76b54c98b0e9143a4c7b4

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Citations in the corpus

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, unknown): “…formation of expectations (Zeithaml, Berry, & Parasuraman, 1993) and the generation of perceived value by the consumer (Al-Debei & Al-Lozi, 2014; Balasubramanian & Mahajan, 2001; Weiss, Lurie, & MacInnis, 2008), understood as a tradeoff between benefits and costs in product or brand (Zeithaml,…”
Understanding sustained participation in transactional virtual communities (2012, background): “This serves as an impetus for researchers and practitioners to explore a new VC business model to extract economic value from shared knowledge (Armstrong and Hagel, 1996; Balasubramanian and Mahajan, 2001; Lechner and Hummel, 2002).”
Factors influencing word of mouth effectiveness: receiver perspectives (2008, background): “Balasubramanian and Mahajan (2001) showed customers participating in WOM, that is WOM senders, rather than receivers, obtained social and economic value from such activities.”
Antecedents of travellers' electronic word-of-mouth communication (2013, background): “The focus-related utility theory refers to the benefit consumers receive when adding value to the community through their positive contributions (Balasubramanian & Mahajan, 2001).”
Estimating Aggregate Consumer Preferences from Online Product Reviews (2010, unknown): “The non-negligible role of online communities in marketing, and particularly in the context of new product development, has already been discussed by Balasubramanian and Mahajan (2001) as well as Nikolaus and Piller (2003).”
Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust (2016, unknown): “…have emerged as an essential element of the knowledge economy and for organisations are often considered as a source of competitive advantage, as well as a channel for organisational learning (Balasubramanian & Mahajan, 2001, Guo & Shef ﬁ eld, 2008; Procaci, Siqueira, Braz, & Andrade, 2015).”