Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle

By Peter N. Golder, Gerard J. Tellis. 2004

305 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/86e689ba7d576a0fc6665779ae1c55e74e98f4a0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

In Management Science and Operations Research

Citations in the corpus

Research on Innovation: A Review and Agenda for Marketing Science (2006, background): “Foxall (1988, 1995); Foxall and Goldsmith (1988); Goldsmith et al. (1995); Manning et al.”
Motivating Salespeople to Sell New Products: The Relative Influence of Attitudes, Subjective Norms, and Self-Efficacy (2010, background): “…for sales to grow quickly so the firm can build a competitive advantage, pay off its development and start-up costs, avoid internal pressures to discontinue the new product launch prematurely, and generate cash to fuel further growth (Golder and Tellis 2004; Tellis, Stremersh, andYin 2003).”
Rational Herding in Microloan Markets (2012, background): “Herzenstein et al. (2011a) document evidence of “herding” among Propser lenders, whereby borrower listings that have attracted a larger number of lenders are more likely to receive further funding.”
Understanding and Managing International Growth of New Products (2004, methodology): “In their study of the international takeoff of new products, Tellis, Stremersch, and Yin (2003) use a different approach, grounded in affordability theory (Golder & Tellis, 1997; Golder & Tellis, 2004).”
Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007, background): “Identity signaling thus helps us better understand product life cycles (Golder and Tellis 2004) and the process by which tastes spread (Rogers 1983).”
How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries (2006, background): “In their lab study of airline choice, Prabhu and Tellis (2000) do not find significant carryover (learning, as they term it) at the aggregate level, but they do find significant long-term carryover effects for some segments of subjects.”
Informational Cascades and Software Adoption on the Internet: An Empirical Investigation (2009, background): “…the other and starts the informational cascades process, additional sales has no further impact on future product adoptions, because sales under informational cascades are not influenced by users’ own information, and therefore have no informational value (Golder and Tellis 2004; Oh and Jeon 2007).”
User acceptance of wearable devices: An extended perspective of perceived value (2016, result): “This result supports the finding that early adopters are more willing to take risks (Rogers, 1995) and are less price-sensitive than later adopters (Golder and Tellis, 2004).”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “Accelerating factors are price reduction, product category (brown goods such as CDs and television sets take off faster than white goods), and cultural factors such as masculinity and a low level of uncertainty avoidance (Foster, Golder & Tellis, 2004; Tellis, Stremersch & Yin, 2003).”
Technological Evolution and Radical Innovation (2005, background): “Similarly, Golder and Tellis (1997, 2004) and Tellis, Stremersch, and Yin (2003) find that the time for takeoff of new products is shorter now than in previous decades.”