New Product Diffusion with Influentials and Imitators

By Christophe Van den Bulte, Yogesh V. Joshi. 2007

518 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Statistical and Nonlinear Physics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1edac63e4a9cacf93f67aef330f3fe79737e91c8

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In Management Science and Operations Research

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Citations in the corpus

The NPV of bad news (2007, background): “…to model aggregate diffusion processes in the context of a small number of large segments that interact with each other (e.g., Tanny & Derzko, 1988; Van den Bulte & Joshi, 2007), dynamics related to the communication processes that occur at the individual network level have generally been deemed…”
Tie Strength, Embeddedness, and Social Influence: A Large-Scale Networked Experiment (2014, background): “…that some individuals are more influential than others and therefore play a catalyzing role in spreading opinions, innovations and products (Van den Bulte and Joshi 2007; J. Coleman, Katz, and Menzel 1957; Gladwell 2002; Rogers 2003; T. W. Valente 1995) is sometimes referred to as " the…”
The Role of Hubs in the Adoption Process (2009, unknown): “…that examines the issue of main market versus early market adoption (see Goldenberg, Libai, and Muller 2002; Lehmann and Esteban-Bravo 2006; Van den Bulte and Joshi 2007), we argue that innovative hubs have more influence on the early market, while follower hubs have more influence on the main…”
Opinion Leadership and Social Contagion in New Product Diffusion (2011, background): “On the one hand, several theories of social identity and status imply that people with a high sense of self-importance may deem it below their dignity to take into consideration, let alone imitate, the behavior of lower-status actors (Berger and Heath 2007, Van den Bulte and Joshi 2007).”
Whose and what chatter matters? The effect of tweets on movie sales (2013, background): “One notable exception is [5] who developed a model of innovation diffusion in markets with two segments.”
Identification of influencers - Measuring influence in customer networks (2008, background): “Recently, Van den Bulte et al. [56] have described a formal model of influentials in a network.”
Sequential and Temporal Dynamics of Online Opinion (2012, background): “posed by Wu and Huberman (2008) makes no clean prediction.”
A bibliometric review of the innovation adoption literature (2018, background): “extensively explored which mechanisms constitute social contagion [128-130].”
Innovation diffusion and new product growth models: A critical review and research directions (2010, background): “These signals are transmitted to other individuals, who follow the consumption behavior of people in their aspiration groups (Simmel, 1957; Van den Bulte & Joshi, 2007; Van den Bulte & Wuyts, 2007).”
Agent-Based Modeling in Marketing: Guidelines for Rigor (2011, result): “…example, we will show that under certain assumptions (e.g., that consumers observe the whole population), we can recreate the original Bass (1969) model results and that under additional assumptions, we can produce similar results to a more complex closed formmodel (Van den Bulte & Joshi, 2007).”
Deriving Value from Social Commerce Networks (2010, unknown): “…cases.1 (Yang and Allenby 2003), and other issues related to social networks in marketing contexts (Iyengar, Valente, and Van den Bulte 2008; Katona and Sarvary 2008; Nair, Manchanda, and Bhatia 2006; Trusov, Bucklin, and Pauwels 2009; Van den Bulte and Joshi 2007; Van den Bulte and Lilien 2001).”