Ganesh Iyer

Marketing · with Chen · 2001–2006

A researcher in the Science corpus: 6 papers; trusts 2 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

Whom Ganesh Iyer trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Michael D. Smith
  2. Yuxin Chen
  3. Dmitri Kuksov
  4. Drew Fudenberg
  5. Jean-Pierre Dubé
  6. Glen L. Urban
  7. Florian Zettelmeyer

Who trusts Ganesh Iyer overall

  1. Scott A. Fay
  2. Erin MacDonald
  3. Niladri B. Syam
  4. David Godes
  5. J. Miguel Villas-Boas
  6. Michael R. Baye
  7. Jinjuan She
  8. Gavan J. Fitzsimons
  9. Drew Fudenberg
  10. Dmitri Kuksov

Papers from Ganesh Iyer's perspective

Ordered by how strongly the researchers Ganesh Iyer trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Frictionless Commerce? A Comparison of Internet and Conventional Retailers
  2. Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
  3. Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?
  4. Does the Internet Make Markets More Competitive? Evidence from the Life Insurance Industry (Journal of Political Economy)
  5. Individual Marketing with Imperfect Targetability
  6. Customer Poaching and Brand Switching
  7. Placing Trust at the Center of Your Internet Strategy
  8. The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
  9. Intrinsic Motivation and Self-Determination in Human Behavior
  10. Generic and Brand Advertising Strategies in a Dynamic Duopoly

Their papers