Communication Strategies and Product Line Design

By J. Miguel Villas-Boas, Jean-Pierre Dubé, Ganesh Iyer, Dmitri Kuksov, Surendra Rajiv. 2004

122 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0efcf06ca88bdddf543497ae29f7f0cdb251dd4a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Terry A. Taylor
2. Xiang Li
3. Serguei Netessine
4. Yongjian Li
5. Qi Feng
6. Gérard P. Cachon
7. Lauren Xiaoyuan Lu

In Marketing

1. Terry A. Taylor
2. Xiaoqiang Cai
3. Xiang Li
4. Serguei Netessine
5. Jun Shan
6. Yongjian Li
7. Gérard P. Cachon
8. Xuanming Su

In Strategy and Management

1. Terry A. Taylor
2. Xiaoqiang Cai
3. Serguei Netessine
4. Yongjian Li

Citations in the corpus

• Service Channel Choice for Supply Chain: Who is Better Off by Undertaking the Service? (2016, background): “…from the perspectives of distribution channel considerations (Zhao et al. 2009), competition and cannibalization (Desai 2001), marketing costs of communicating with consumers (Villas-Boas 2004), production technology (Netessine and Taylor 2007), and product bundling (Venkatesh and Kamakura 2003).”
• Product Line Design and Production Technology (2007, background): “Other papers modeling product variety with quality differentiation incorporate channel considerations (see Villas-Boas 1998), marketing costs of communicating with consumers (see Villas-Boas 2004), and competition (see Desai 2001), issues we do not explore here.”