Customer Poaching and Brand Switching

By Drew Fudenberg, Jean Tirole. 2000

677 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/6072a493b96e3276e7ffe6002c0325e8c63c6f33

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

  1. Lars A. Stole
  2. Mark Armstrong
  3. Drew Fudenberg
  4. Z. John Zhang
  5. John Vickers
  6. Steven R. G. Ongena
  7. Curtis R. Taylor
  8. Shota Ichihashi

In Marketing

  1. Lars A. Stole
  2. Drew Fudenberg
  3. Alessandro Acquisti
  4. Mark Armstrong
  5. Z. John Zhang
  6. J. Miguel Villas-Boas
  7. John Vickers
  8. Curtis R. Taylor

In Strategy and Management

  1. Lars A. Stole
  2. Drew Fudenberg
  3. Alessandro Acquisti
  4. Mark Armstrong
  5. Z. John Zhang
  6. J. Miguel Villas-Boas
  7. Curtis R. Taylor
  8. Shota Ichihashi

Citations in the corpus