Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?

By Preyas S. Desai. 2001

471 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/9033a447067d3ce534fcce65fda71a9e558fd8bc

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Citations in the corpus

Competitive Quality Choice and Remanufacturing (2014, methodology): “The unit variable cost of producing a new product with quality level s is b s 2 where b is a scaling parameter and does not alter our insights (e.g., Atasu and Souza 2011, Desai 2001, Moorthy 1988).”
How Should a Firm Manage Deteriorating Inventory? (2007, background): “Previous research has analyzed the cannibalization problem for a monopolist (for example, Mussa and Rosen 1978; Moorthy 1984) and an oligopoly (for example, Katz 1984; Desai 2001) when the ﬁrm makes a product line decision (usually the quality-price bundles).”
Private label positioning: Quality versus feature differentiation from the national brand (2006, background): “Likewise, Desai (2001) shows that, in a competitive scenario, firms optimally offer different quality products respectively for different market segments.”
Communication Strategies and Product Line Design (2004, background): “(17)See also Villas-Boas and Schmidt-Mohr (1999) and Desai (2001) for the case of selling a product line under competition, or Villas-Boas (1998) for the case of a distribution channel.”
The Effect of Competition on Recovery Strategies (2006, background): “Katz (1984), Moorthy (1988), and Desai (2001) extend this research stream to allow for external competition.”
Green product design in supply chains under competition (2017, background): “General NPD literature investigates the product design related issues such as product vertical and horizontal differentiation on product performance and features (for example, Moorthy (1984) and Lacourbe, Loch, and Kavadias (2009)), market cannibalization (for example, Moorthy and Png (1992) and Des”
Service Channel Choice for Supply Chain: Who is Better Off by Undertaking the Service? (2016, background): “…with quality differentiation from the perspectives of distribution channel considerations (Zhao et al. 2009), competition and cannibalization (Desai 2001), marketing costs of communicating with consumers (Villas-Boas 2004), production technology (Netessine and Taylor 2007), and product…”
How Does Product Recovery Affect Quality Choice? (2013, methodology): “We focus on quality as an observable performance measure, which impacts a consumer’s willingness to pay for the product while increasing variable production cost, as in Moorthy (1988) and Desai (2001).”
Product Line Design and Production Technology (2007, background): “Constraints (6) and (7) ensure that, correspondingly, low-valuation (high-valuation) consumers do not find it more attractive to buy the product designed for high-valuation (low-valuation) consumers.”
Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013, background): “General Model In an early publication, Desai and Srinivasan (1995) constructed a general service level-dependent demand model to analyze demand signalling by an informed franchisor (principal) to a risk-neutral franchisee (agent) whose effort cannot be monitored.”
Vertical Integration under Competition: Forward, Backward, or No Integration? (2012, unknown): “Our sequence of events is consistent with the notion that quality decisions are made before pricing decisions as they need more advanced planning (Banker et al. 1998, Chambers et al. 2006, Desai 2001, Xu 2009).”