Research Note Consumer Addressability and Customized Pricing

By Yuxin Chen, Ganesh Iyer. 2002

225 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/fb3ccbd86da3fc0285171bb047e497a77e3e8df5

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Citations in the corpus

Selling an opaque product through an intermediary: The case of disguising one's product (2008, background): “…etween firms.1 Previous studies have also considered how various types f intermediaries impact a market (e.g., referral infomediaries, hen et al. 2002; mass customization, Chen and Iyer 2002). his current paper extends the literature to a type of intermediary hat has not been previously considered.”
Nonlinear Pricing with Product Customization in Mobile Service Industry (2011, unknown): “See, e.g., Dewan, Jing, and Seidmann (2000), Chen and Iyer (2002) and Dewan, Jing, and Seidmann (2003).”
Emerging trends in retail pricing practice: implications for research (2007, background): “Although some retailers have varied their prices (Chen & Iyer 2002; Shaffer & Zhang 1995), in many other circumstances, price customization is ignored.”
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits (2006, background): “…and in a systematic and proactive manner (Mithas et al. 2005, Reinartz et al. 2004), by identifying those customers who meet criteria for specific programs (Chen and Iyer 2002), evaluating and improving the effectiveness of programs, or reducing the time needed to implement a program (or both).”
Customized Products: A Competitive Analysis (2005, methodology): “In Chen and Iyer (2002), for example, firms endogenously choose the “addressability” of consumers, which is taken as a proxy for customized prices, and they find that it is not optimal for both firms to choose full addressability.”
The Role of the Management Sciences in Research on Personalization (2003, unknown): “Chen and Iyer (2002) model a firm’s decision to engage in customized pricing in a competitive scenario.”
On Customized Goods, Standard Goods, and Competition (2006, background): “There is a rich literature in marketing and economics (Shaffer and Zhang 1995, Bester and Petrakis 1996, Fudenberg and Tirole 2000, Chen and Iyer 2002, VillasBoas 2003) which examines the effect of customizing prices to individual customers.”