Generic and Brand Advertising Strategies in a Dynamic Duopoly

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The Targeting of Advertising (2005, background): “We consider advertising that informs all of a given segment or none of it.8”
Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2008, methodology): “Variants of the Sethi model have been used, for example, by Bass et al. (2005) and references therein, and empirically validated in studies such as Chintagunta and Jain (1995) and Naik et al. (2008).”
How Does Free Riding on Customer Service Affect Competition (2007, unknown): “19 For example, the free-riding issue on generic advertising whose effect is to increase category sales is analyzed in Bass et al. (2005). to Europe to view current fashion shows, competing retailers can easily visit the fashion trendsetters, mimic their offerings, and carry similar items.”
Optimal Advertising and Pricing in a New-Product Adoption Model (2008, methodology): “In 1983, Sethi proposed a stochastic advertising model [1], which has found numerous applications such as [2–10], and has come to be known as the Sethi model.”