Erin MacDonald

Marketing · 2015

A researcher in the Science corpus: 1 paper; trusts 10 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it
• Management, Monitoring, Policy and Law — 9 citations into it
• Sociology and Political Science — 7 citations into it
• Social Psychology — 6 citations into it
• Strategy and Management — 6 citations into it

Whom Erin MacDonald trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Stephen Kaplan
2. Dan Lockton
3. Ganesh Iyer
4. P. Stern
5. James Kalbach
6. John Th⊘gersen
7. Hunt Allcott
8. David Harrison
9. O. Mont
10. J. Peloza

Who trusts Erin MacDonald overall

1. Xianwei Liu

Papers from Erin MacDonald's perspective

Ordered by how strongly the researchers Erin MacDonald trusts endorse each paper. Same corpus, a different order for every researcher.

1. Persuasive technology: using computers to change what we think and do (UBIQ)
2. The magical number seven plus or minus two: some limits on our capacity for processing information.
3. Design of Everyday Things
4. Human nature and environmentally responsible behavior
5. New Ways to Promote Proenvironmental Behavior: Human Nature and Environmentally Responsible Behavior
6. How May Consumer Policy Empower Consumers for Sustainable Lifestyles?
7. Bleeding Hearts and the Heartless: Popular Perceptions of Liberal and Conservative Ideologies
8. How can corporate social responsibility activities create value for stakeholders? A systematic review
9. Design Through the 12 Principles of Green Engineering (IEEE Engineering Management Review)
10. Website Morphing (Marketing science (Providence, R.I.))

Their papers

• Seven cognitive concepts for successful eco-design (2015) — 92 citations