Hye Jin Yoon

Sociology and Political Science · with Lee · 2013–2018

A researcher in the Science corpus: 3 papers; trusts 25 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 30 citations into it
• Marketing — 23 citations into it
• Literature and Literary Theory — 14 citations into it
• Social Psychology — 12 citations into it
• Gender Studies — 7 citations into it
• Communication — 5 citations into it
• Experimental and Cognitive Psychology — 5 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Hye Jin Yoon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kineta Hung
2. Micael Dahlen
3. Ann E. Schlosser
4. Eun-Ju Lee
5. Susan T. Fiske
6. Barbara J. Phillips
7. Robin L. Nabi
8. D. Berlyne
9. Fredrik Lange
10. Andrew F. Hayes

Who trusts Hye Jin Yoon overall

1. Beatriz Casais

Papers from Hye Jin Yoon's perspective

Ordered by how strongly the researchers Hye Jin Yoon trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (Health Education & Behavior)
2. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
3. The Impact of Verbal Anchoring on Consumer Response to Image Ads
4. All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages
5. Public Displays of Connection
6. Social and Heuristic Approaches to Credibility Evaluation Online
7. Motivated Reasoning: A Depth-of-Processing Perspective
8. Negativity Bias, Negativity Dominance, and Contagion
9. Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value
10. Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With…

Their papers

• The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites (2018) — 93 citations
• Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement (2013) — 114 citations
• Understanding schema incongruity as a process in advertising: Review and future recommendations (2013) — 86 citations