Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity

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Emerging bicycle tourism and the theory of planned behavior (2017, background): “Researchers in marketing and consumer behavior agree that customers’ perceived attractiveness of alternatives is significant in thoroughly explicating their purchase decision-making process (Hwang & Hyun, 2014; Jones et al., 2000; Nagengast et al., 2014; Sharma & Patterson, 2000; Yim et al., 2007).”
Susceptibility to and impact of interpersonal influence in an investment context (2009, background): “A recent study by Yim et al. (2007) investigates the role of multiple referents on the evaluations of services.”
Managing passenger behavioral intention: an integrated framework for service quality, satisfaction, perceived value, and switching barriers (2011, background): “Research suggests that with the exception of customer satisfaction and service quality, switching barriers also play an important role in explaining customer behavioral intentions (Burnham et al. 2003; Huang et al. 2007; Jones et al. 2000; Liu et al. 2005; Yim et al. 2007).”
Self-congruity theory in consumer behavior: A little history (2018, background): “, 2006) and mitigates the effect of attractiveness of alternatives (Yim et al., 2007).”