A social institutional approach to identifying generation cohorts in China with a comparison with American consumers

By Kineta Hung, F. Gu, C. K. Yim. 2007

166 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4d84b72def83f19744e4c95a746c665ae1a81b69

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kineta Hung
2. K. Chan
3. Hye Jin Yoon

In Organizational Behavior and Human Resource Management

1. K. Chan
2. Kineta Hung

In Social Psychology

1. K. Chan
2. Kineta Hung

Citations in the corpus

• Assessing Celebrity Endorsement Effects in China (2011, background): “Indeed, the country’s young adults who grew up during its years of robust economic growth increasingly have become “global” and “materialistic” in their pursuit of brands (Hung et al., 2007).”