Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

By Paul A. Bottomley, S. Holden. 2001

427 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/8634815ac0154ba7bc95e3019d0e3859021535e6

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Citations in the corpus

Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, neutral): “…1990; Keller & Aaker, 1992; Park, Milberg & Lawson, 1991; Boush & Loken, 1991; Dacin & Smith, 1994; Sunde & Brodie, 1993; Bottomley & Doyle, 1996; Bottomley & Holden, 2001 Jun et al 1999 Broniarczyk & Alba, 1994; Glynn & Brodie, 1998; Bhat & Reddy, 2001 Boush et al., 1987; Broniarczyk & Alba,…”
The consumer psychology of brands (2012, background): “These factors have included: overall fit (Aaker & Keller, 1990; Bottomley & Holden, 2001; Milberg, Sinn, & Goodstein, 2010); type of brand (e.g., prestige or functional) (Monga & John, 2010); brand knowledge (Broniarczyk & Alba, 1994); the presence of explanatory links (Bridges, Keller, &…”
Customer reactions to emotional labor: the roles of employee acting strategies and customer detection accuracy (2009, background): “…multicollinearity that might result from the usual high correlations of regression variables with their product terms and also provides a “straightforward means to assess the predictability of some criterion from the interaction among predictors” (Lance, 1988: 166; cf. Bottomley & Holden, 2001).”
Consumer-factors Moderating Private Label Brand Success: Further Empirical Results (2009, result): “Individual replications of the Aaker and Keller study reveal additional findings that complement the findings of the original study (Bottomley and Holden, 2001).”
The impact of the multi-channel retail mix on online store choice: : Does online experience matter? (2015, background): “…a positive attitude to/preference for a familiar alternative to a new or less familiar alternative that is introduced under the same (brand) name can depend on the similarity or fit between the familiar and new alternative (e.g., DelVecchio 2000; Bottomley & Holden 2001; Völckner & Sattler 2006).”
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response? (2017, background): “…risk, and market value (Aaker and Jacobson 1994; Mizik and Jacobson 2008; Rego, Billett, and Morgan 2009); and the factors that enhance or limit a brand’s ability to leverage its equity into brand extensions (Aaker and Keller 1990; Batra, Lehmann, and Singh 1993; Bottomley and Holden 2001).”
Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit (2008, positive): “To date, the only evidence of moderating factors is found in crosscultural settings, where researchers have reported that consumers from Eastern cultures place less importance on perceived fit in evaluating brand extensions, relying instead more on background factors, such as corporate brand reputat”
The impact of brand extensions on brand personality: experimental evidence (2005, background): “Despite the impressive number of investigations in this area (for recent summaries see Ahluwalia and Gu¨rhan-Canli, 2000; Barone et al. , 2000; Bottomley and Holden, 2001), brand personality has not been studied as a dependent variable in brand extension studies.”
Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “…(brand extensions such as"Snickers ice cream topping), to a greater extent as the perceived similarity between the brand category and the brand extension increases (Aaker & Keller, 1990; Bottomley & Holden, 2001; Boush & Loken, 1991; Boush et al., 1987; Hansen & Hem, 2004; Zhang & Sood, 2002).”
Product Fit and Consumer Attitude Toward Brand Extensions: The Moderating Role of Product Involvement (2005, background): “Such patterns of results are similar to those seen in previous studies (e.g., Aaker and Keller 1990; Bottomley and Holden 2001).”