Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking

By N. Mandel. 2003

429 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/7842bb52fda8185ab7628bde79277f6ed6ef557c

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Citations in the corpus

When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking (2008, result): “This is consistent with other streams of cross-cultural research, such as self-construal and individual-collectivism, which find that cross-cultural differences also occur within cultures (Lee, Aaker, & Gardner, 2000; Mandel, 2003).”
Individuality or Conformity? The Effect of Independent and Interdependent Self‐Concepts on Public Judgments (2006, methodology): “In the interdependent-self priming condition, participants read that Sostoras sent a family member that would increase the family’s prestige and that would benefit the family.”
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments (2013, neutral): “Prior research indicates that people with an interdependent self-construal tend to be more risk averse than those with an independent self-construal, at least with respect to certain types of decisions (Hamilton and Biehal 2005; Mandel 2003).”
Categorization theory and research in consumer psychology: category representation and category-based inference (2008, background): “, independent versus interdependent views, Briley, Morris, & Simonson, 2000; Aaker & Lee, 2001) leading to different outcome effects (e.g., Forehand & Deshpande, 2001; Briley & Wyer, 2002; Mandel, 2003).”
Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal (2012, positive): “…construal of the self is more chronically accessible (Singelis 1994; Triandis 1989), prior research shows that situational priming can also influence which self-construal is more salient at a given time (Aaker and Lee 2001; Brewer and Gardner 1996; Gardner, Gabriel, and Lee 1999; Mandel 2003).”
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice (2012, background): “2An important question that is beyond the scope of the current research pertains to the distinction between self-signaling effects that entail transitory fluctuations in perceived identity versus those that entail more stable identity-relevant beliefs (e.g., Mandel 2003).”
The effects of religion on consumer behavior: A conceptual framework and research agenda (2016, background): “Just as priming interdependence versus independence (e.g., Mandel, 2003) or high versus low power distance (e.g., Zhang, Winterich, & Mittal, 2010) can influence consumer behavior, priming Judaism versus Protestantism (which differ on the interdependence-independence dimension and on other…”
How Far Can a Brand Stretch? Understanding the Role of Self-Construal (2008, methodology): “Participants’ self-construal was primed in accordance with recent research in this area (e.g., Brewer and Gardner 1996; Mandel 2003).”
Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, positive): “Definition Key International Losses arising from transitions between products or competitors (Jones, Mothersbaugh, and Beatty 2000) Collectivist cultures may be more likely to risk financial losses, because they are supported by large social networks (Mandel 2003).”
Religiosity and consumer behavior: a summarizing review (2019, background): “(Aaker and Lee 2001; Ellison, Burr, and McCall 1997; Gelfand et al. 2011; Lee, Aaker, and Gardner 2000; Mandel 2003; Markus and Kitayama 1991; Mitchell 1999; Mooij and De Hofstede 2010; Oyserman, Coon, and Kemmelmeier 2002; Triandis 2004; Vandello and Cohen 1999) Religious group identity: “that part”
Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR) (2020, background): “We define purchase risk as the probability of loss or the expectations of negative utility that a customer faces when making a wrong choice for a purchase (Mandel 2003).”
Does culture influence what and how we think? Effects of priming individualism and collectivism. (2008, background): “*Mandel, N. (2003). Shifting selves and decision making: The effects of”
The effect of online interaction and trust on consumers’ value co-creation behavior in the online travel community (2018, background): “…co-creation, consistent with previous studies (Minkiewicz et al., 2014), but also highlighted the dimension of dependence rooted in a collective cultural background (Bornstein & Languirand, 2003; Mandel, 2003) as a contributor shaping Chinese online community users’ value co-creation behaviors.”