The Shopping Momentum Effect

By Ravi K. Dhar, Joel Huber, Uzma Khan. 2007

209 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/905959780880c571656876e9b019cfa62e096148

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Citations in the corpus

Smart Shopping Carts: How Real-Time Feedback Influences Spending (2013, methodology): “This research contributes to a growing body of research on in-store decision making (Dhar, Huber, and Khan 2007; Khan and Dhar 2006; Stilley, Inman, and Wakefield 2010a, b) by introducing novel and managerially relevant insights into the spending and shopping behavior of consumers in response to…”
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues (2010, background): “Khan, Uzma and Ravi Dhar (2006), “Licensing Effect in Consumer Choice,” Journal of Marketing Research, 43 (May), 259–66.”
The Effect of Mind‐Sets on Consumer Decision Strategies (2007, background): “Both Gollwitzer et al. (1990) and Dhar et al. (2007) found a carryover effect of mind-sets.”
When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking (2008, background): “…decreases were found for brand attitude t(105)=2.20, pb .05, high quality t(105)=2.19, pb .05, and prestige t(105)=2.19, pb .05; under a high cognitive load, similar decreases were registered for brand attitude t(105)=2.19, pb .05, high quality t(105)=2.30, pb .05, and prestige t(105)=2.25, pb .05.”
Consumer spending self-control effectiveness and outcome elaboration prompts (2012, background): “While some researchers have begun to investigate the impact of the accumulation of choices over time (e.g., Dhar et al. 2007; Khan and Dhar 2006), there is still much to be learned.”
Content and process priming: A review ☆ (2014, unknown): “The Dijksterhuis et al. procedure required participants to spend five minutes listing typical behaviors, lifestyle, and appearance attributes of the prime. This listing task could have increased the accessibility of process nodes that were beneficial for solving math problems, as in the case of a pr”
Indulgence as Self Reward for Prior Shopping Restraint (2009, unknown): “For example, the shopping momentum effect (Dhar et al., 2007) suggests that an initial act of restraint leads to more restraint later on.”
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation (2010, background): “This is consistent with a shopping momentum (Dhar et al. 2007) explanation, which argues that by allowing herself to look for some unplanned items, the impulsive shopper starts down a slippery slope.”