When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking

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“I” value justice, but “we” value relationships: Self-construal effects on post-transgression consumer forgiveness (2016, background): “Attributions to noncontrollable factors generally decrease the negative impacts of transgressions (Klein & Dawar, 2004; Monga & John, 2008), but attributions to controllable factors can make consumers less likely to forgive (Bradfield & Aquino, 1999) and more likely to take revenge (Folkes, 1984).”
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Although customers may acknowledge that the situation or failures may have been beyond a provider's control (Klein & Dawar, 2004; Monga & John, 2008), blanders are not willing to forgive if the provider does not continue to retain their satisfaction and trust.”
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation (2010, methodology): “More recent research finds differences in styles of thinking within cultures, which emerge as a result of individual differences or contextual cues (Choi, Koo, and Choi 2007; Monga and John 2008).”
You Get What You Pay For? Self-Construal Influences Price-Quality Judgments (2013, methodology): “Following Monga and John (2008), participants were shown a black-and-white picture in which line drawings of 11 smaller objects (ski cap, bird, key) were embedded.”