The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance

By A. Drolet, M. Luce. 2004

192 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/31b3d067d8ff4435fca7b7c44deb554a411ed5dd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Michel Tuan Pham
2. Joel B. Cohen
3. Eduardo B. Andrade
4. Alokparna (Sonia) Basu Monga
5. Deborah Roedder John
6. Elke U. Weber
7. George Loewenstein
8. Patti Y. Williams

In General Decision Sciences

1. Paul Slovic
2. Michel Tuan Pham
3. George Loewenstein
4. Elke U. Weber
5. Eduardo B. Andrade
6. Deborah A. Small
7. Joel B. Cohen
8. Deborah Roedder John

In Marketing

1. Deborah Roedder John
2. Alokparna (Sonia) Basu Monga
3. Loraine Lau-Gesk
4. Michel Tuan Pham
5. Patti Y. Williams
6. A. Drolet
7. Joel B. Cohen
8. Paul Slovic

Citations in the corpus

• The Nature and Role of Affect in Consumer Behavior (2008, background): “Th is avoidant behavior is attenuated under situations of cognitive load, which reduces the aversiveness of the trade-off s by making them less apparent (Drolet & Luce, 2004).”
• Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. (2007, background): “Other evidence that deliberation can generate affect comes from Drolet and Luce (2004). They find that cognitive load mitigates the affective turmoil of emotionladen trade-off decisions.”
• Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products (2007, background): “Future research might investigate other moderators, such as experience or cognitive load-variables which, like age, have qualitative effects on decision making (Drolet and Luce 2004).”
• When does negative brand publicity hurt? The moderating influence of analytic versus holistic thinking (2008, methodology): “Cognitive load was manipulated by asking participants in the low (vs. high) load condition to memorize a list of 1 (vs. 10) word(s) to be recalled at the end of the study (Drolet & Luce, 2004).”
• The Decision Making Individual Differences Inventory and guidelines for the study of individual differences in judgment and decision-making research (2011, background): “…has emerged regarding the effects of many situational factors—characteristics of the situation in which the decision is faced—including time pressure (e.g., Dror et al., 1999; Verplanken, 1993), cognitive load (e.g., Drolet & Luce, 2004; Ebert, 2001), and social context (e.g., Nadler et al., 2001).”
• Brain Drain: The Mere Presence of One’s Own Smartphone Reduces Available Cognitive Capacity (2017, unknown): “…Sood, and Brenner 2007), amplify the preference for simple (and possibly inferior) solutions (Drolet, Luce, and Simonson 2009), increase consumers ’ willingness to make attribute trade-offs (Drolet and Luce 2004), and heighten susceptibility to anchoring effects (Deck and Jahedi 2015).”