Kyeongheui Kim

Marketing · 2008–2014

A researcher in the Science corpus: 2 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 15 citations into it
• Social Psychology — 9 citations into it
• Organizational Behavior and Human Resource Management — 8 citations into it
• Sociology and Political Science — 6 citations into it

Whom Kyeongheui Kim trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Rohini Ahluwalia
2. P. Aggarwal
3. Alokparna (Sonia) Basu Monga
4. Youngme Moon
5. M. Barone
6. Jeffry A. Simpson
7. Deborah Roedder John
8. Hakkyun Kim
9. Franziska Völckner
10. Junsang Yeo

Who trusts Kyeongheui Kim overall

1. Danit Ein-Gar

Papers from Kyeongheui Kim's perspective

Ordered by how strongly the researchers Kyeongheui Kim trusts endorse each paper. Same corpus, a different order for every researcher.

1. Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
2. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
3. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
4. Intimate Exchanges: Using Computers to Elicit Self-Disclosure from Consumers
5. When Good Brands Do Bad
6. The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions
7. Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit
8. The Influence of Positive Mood on Brand Extension Evaluations
9. Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions
10. The Measurement of Perceived Relationship Quality Components: A Confirmatory Factor Analytic Approach

Their papers

• Effects of Temporal and Social Distance on Consumer Evaluations (2008) — 342 citations
• Consumer–brand relationship quality: When and how it helps brand extensions (2014) — 111 citations