Franziska Völckner

Marketing · 2007–2015

A researcher in the Science corpus: 7 papers; trusts 43 researchers and is trusted by 19 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 59 citations into it; #979 of 6,289 by trust here, #1,670 by citations
• Organizational Behavior and Human Resource Management — 45 citations into it; #5,467 of 8,741 by trust here, #7,229 by citations
• Information Systems and Management — 28 citations into it; #1,126 of 3,842 by trust here, #1,093 by citations
• Sociology and Political Science — 22 citations into it; #16,486 of 22,756 by trust here, #15,556 by citations
• Economics and Econometrics — 19 citations into it; #10,273 of 23,481 by trust here, #20,008 by citations
• Statistics and Probability — 18 citations into it
• Food Science — 14 citations into it
• Management Science and Operations Research — 13 citations into it

Whom Franziska Völckner trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Mark Lipsey
2. Tammo H. A. Bijmolt
3. V. Venkatesh
4. Rajneesh Suri
5. Wilfred Amaldoss
6. Joost M. E. Pennings
7. Kusum L. Ailawadi
8. Marko Sarstedt
9. R. Peterson
10. Anthony D. Miyazaki

Who trusts Franziska Völckner overall

1. Sumeet Gupta
2. Christian M. Ringle
3. Marko Sarstedt
4. Maggie Geuens
5. Hee-Woong Kim
6. Joseph F. Hair
7. Jörg Henseler
8. Mirja Hubert
9. Anton Ovchinnikov
10. Jun-Hwa (Jacky) Cheah

Papers from Franziska Völckner's perspective

Ordered by how strongly the researchers Franziska Völckner trusts endorse each paper. Same corpus, a different order for every researcher.

1. Index Construction with Formative Indicators: An Alternative to Scale Development
2. A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study (Information systems research)
3. Specifying Formative Constructs in Information Systems Research (MIS Q.)
4. Methods for integrating moderation and mediation: a general analytical framework using moderated path analysis. (Psychological methods)
5. User Acceptance of Information Technology: Toward a Unified View (MIS Q.)
6. A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (Management Sciences)
7. Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model (Information systems research)
8. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
9. Interpretation of Formative Measurement in Information Systems Research (MIS Q.)
10. Revenue Premium as an Outcome Measure of Brand Equity

Their papers

• How Important Are Brands? A Cross-Category, Cross-Country Study (2010) — 252 citations
• How collinearity affects mixture regression results (2015) — 517 citations
• The dual role of price: decomposing consumers’ reactions to price (2008) — 159 citations
• Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats (2013) — 436 citations
• The impact of brand extension success drivers on brand extension price premiums (2010) — 218 citations
• Empirical generalizability of consumer evaluations of brand extensions (2007) — 157 citations
• The price-perceived quality relationship: A meta-analytic review and assessment of its determinants (2007) — 319 citations