Carl F. Mela

Marketing · 2002–2010

A researcher in the Science corpus: 5 papers; trusts 7 researchers and is trusted by 15 researchers here, as inferred from the citation graph.

Subfields

Whom Carl F. Mela trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Koen Pauwels
  2. Peter C. Verhoef
  3. Sunil Gupta
  4. Shuba Srinivasan
  5. Robert S. Pindyck
  6. Wolfgang Karl Härdle
  7. Dominique M. Hanssens
  8. Vincent R. Nijs

Who trusts Carl F. Mela overall

  1. Adam B. Smith
  2. Charles Kroll
  3. H. V. van Heerde
  4. Pradeep Chintagunta
  5. Frank M. Bass
  6. Johannes Stroebel
  7. Maria João Santos
  8. Peter Song

Papers from Carl F. Mela's perspective

Ordered by how strongly the researchers Carl F. Mela trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Category-Demand Effects of Price Promotions
  2. Competitive Reactions to Advertising and Promotion Attacks
  3. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
  4. Do Promotions Benefit Manufacturers, Retailers, or Both? (Management Sciences)
  5. The Dynamic Effect of Innovation on Market Structure
  6. When Do Price Thresholds Matter in Retail Categories
  7. Linking Customer Management Effort to Customer Profitability in Business Markets
  8. The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data
  9. Revenue Premium as an Outcome Measure of Brand Equity
  10. Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction

Their papers