Henrik Sattler

Marketing · 2007–2016

A researcher in the Science corpus: 7 papers; trusts 7 researchers and is trusted by 15 researchers here, as inferred from the citation graph.

Subfields

Whom Henrik Sattler trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kusum L. Ailawadi
  2. Michael H. Birnbaum
  3. S. Czellár
  4. Donald R. Lehmann
  5. Jörg Henseler
  6. Kevin Lane Keller
  7. Vicki R. Lane
  8. Scott A. Neslin

Who trusts Henrik Sattler overall

  1. Marko Sarstedt
  2. Christian M. Ringle
  3. Joseph F. Hair
  4. Maggie Geuens
  5. Philipp A. Rauschnabel
  6. Ashwin Malshe
  7. Thorsten Hennig-Thurau
  8. Giana M. Eckhardt

Papers from Henrik Sattler's perspective

Ordered by how strongly the researchers Henrik Sattler trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Zelig: Everyone's Statistical Software
  2. The Effect of Internet Piracy on Cd Sales: Cross-Section Evidence (Social Science Research Network)
  3. Revenue Premium as an Outcome Measure of Brand Equity
  4. The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
  5. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  6. The Case Against Intellectual Property
  7. Brands as Signals: A Cross-Country Validation Study:
  8. Eye Fixations on Advertisements and Memory for Brands: A Model and Findings
  9. Understanding face recognition.
  10. Human research and data collection via the internet. (Annual Review of Psychology)

Their papers