Conceptualizing and measuring brand salience

By Jenni Romaniuk, Byron Sharp. 2004

222 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/bbbb2d8540532d6925b0c1679c434bef344d9e0c

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In Marketing

1. Jenni Romaniuk
2. M. Mason
3. Byron Sharp
4. F. Nassivera
5. Arman Akhoondnejad

Citations in the corpus

• Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation (2004, background): “We infer ‘salience’ to mean the propensity of the brand to come to mind in purchase situations (Romaniuk and Sharp, 2004).”
• A Conceptualization of the Relationships Between Quality, Satisfaction, Behavioral Intention, and Awareness of a Festival (2013, background): “In literature, the concept of awareness is traditionally used to understand the efficiency of marketing actions and in particular of advertising actions ( Romaniuk et al, 2004 ).”