Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics
By Tarun Kushwaha, Venkatesh Shankar. 2013
360 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/7bfd29a35c2c52b9bda68fca96b2ae90fec22943
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Peter C. Verhoef
- Thorsten Wiesel
- Evert de Haan
- Vinay Kumar
- Amar Cheema
- Ahmed Ali Abbasi
- L. Abraham
- Jingjing Li
In Organizational Behavior and Human Resource Management
- Dennis C. Ahrholdt
- Vinay Kumar
- Peter C. Verhoef
- Jamie Carlson
- Thorsten Wiesel
- Aron O'Cass
- Evert de Haan
- P. K. Kannan
Citations in the corpus
- Device Switching in Online Purchasing: Examining the Strategic Contingencies (2018, background): “Purchase risk has gained strong attention in the consumer behavior literature (e.g., Jacoby and Kaplan 1972), and 16 / Journal of Marketing, September 2018 authors have related it to customers’ purchase behavior for products in online and offline channels (Kushwaha and Shankar 2013).”
- Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, methodology): “Search depth could be important for the H/U effect, as suggested by prior studies (Kushwaha and Shankar 2013; Okada 2005).”
- Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination (2015, background): “Such an approach is considered representative of the population and allows for empirical generalizability (Kushwaha and Shankar, 2013).”
- Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For (2015, background): “…approaching customers’ customers in B2B markets (Homburg, Wilczek, and Hahn 2014), the impact of uncertainty on marketing promotions and free gifts (Laran and Tsiros 2013), marketing doctrine for firm decision making (Challagalla et al. 2014), and marketing in computer-mediated environments…”
- Digital marketing: A framework, review and research agenda (2017, neutral): “For example, do customers who shop across the two environments spend more money than those who use just one channel? Kushwaha and Shankar (2013) addressed this question”