Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

By R. Peterson, Jaeseok Jeong. 2010

128 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/0fbd13caf7130c11e766805203388270279a41f4