Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

By Celso Augusto de Matos, C. V. Rossi. 2008

1,170 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d0f3f0ffd011a5c4d38b0aeda955c78182a0ad27

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In Information Systems and Management

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Citations in the corpus

Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident (2016, background): “…to clarify scholarly disagreement on whether avoidance has a positive (Yoon & Uysal, 2005) or negative (Frank & Schvaneveldt, 2014) effect on loyalty, and contribute to the limited research in the marketing literature on negative WOM as an antecedent of customer (dis)loyalty (Matos & Rossi, 2008).”
Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions (2017, background): “Prior research has demonstrated that a customer’s satisfaction is an important antecedent of behavioral intentions, especially WOM (de Matos & Rossi, 2008; Dichter, 1966; Neelamegham & Jain, 1999; Nyer, 1997; Westbrook, 1987).”
When consumers doubt, Watch out! The role of CSR skepticism (2013, background): “…superior experience, they are likely to spread positive WOM to project a better image about themselves and their choices, reduce potential post-purchase anxiety or dissonance, express their concern about others, and help others makemore informed choices (De Matos & Rossi, 2008; Ryu & Feick, 2007).”
Antecedents and Outcomes of Hospitality Loyalty (2016, background): “In the marketing literature, a meta-analysis of antecedents of WOM activity included several of the same antecedents investigated here (de Matos & Rossi, 2008) and could lend insight to my findings.”
Curvilinear Effects of User-Generated Content on Hotels’ Market Share (2013, background): “Most of the research on the relationship between WOM and trust places trust as a consequence of WOM (De Matos and Rossi 2008).”
The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods (2017, background): “…can be defined as the overlap between one’s self-schema and an organization’s schema (Brown et al., 2005), and it has a positive impact on positive WOM communication (Brown et al., 2005; De Matos & Rossi, 2008; Kim, Han, & Park, 2002; Kuenzel & Halliday, 2008; Tuškej, Golob, & Podnar, 2013).”
Customer perceived value—Conceptualization and avenues for future research (2015, background): “In a meta-analytic review analyzing 125 studies, de Matos and Rossi (2008) find that, next to commitment, customer perceived value has the strongest impact on word-of-mouth, followed by quality, trust, and satisfaction.”
The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors (2019, result): “In contrast, other studies (e.g., de Matos and Rossi, 2008) suggested that eWOM should also be assessed from the perspective of the content of the message as the valence has been found to have a significant influence on consumer behaviors (e.g., Chakrabarti, 2010; Lin and Xu, 2017; Tsao et al.,…”
Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media (2015, background): “Positive WOM has a long history of attention as a kind of customergenerated marketing effort by which new customer acquisition is facilitated (de Matos and Rossi 2008).”