The Impact of Status Seeking on Consumers’ Word of Mouth and Product Preference—A Comparison Between Luxury Hospitality Services and Luxury Goods

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Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter? (2018, background): “…(3) dissonance reduction, (4) altruism, (5) platform assistance, and (6) economic incentives (Yen and Tang, 2015); (1) egoism and (2) altruism (Yang, 2017); self-enhancement (Wu et al., 2016); and need for status (Yang and Mattila, 2017) are identified as motives for creating eWOM in the…”
Do pictures help? The effects of pictures and food names on menu evaluations (2017, methodology): “…H2 and H3, we employed a spotlight analysis to examine the effect of a picture and an ambiguous food name on consumers’ willingness to pay at one standard deviation above and below the mean information processing difference score (Aiken and West, 1991; Fitzsimmons, 2008; Yang and Mattila, 2013).”