Wan Yang

Marketing · 2016–2017

A researcher in the Science corpus: 3 papers; trusts 25 researchers and is trusted by 2 researchers here, as inferred from the citation graph.

Subfields

Whom Wan Yang trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. B. Shiv
  2. Sunghyup Sean Hyun
  3. Michael Ahearne
  4. L. Van Boven
  5. C. Bhattacharya
  6. Gavan J. Fitzsimons
  7. Paurav Shukla
  8. Heesup Han
  9. Jinsoo Hwang
  10. Joel Huber

Who trusts Wan Yang overall

  1. Yuansi Hou
  2. Annie Chen
  3. Yaou Hu
  4. Yixia Sun

Papers from Wan Yang's perspective

Ordered by how strongly the researchers Wan Yang trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  2. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  3. Signaling Status with Luxury Goods: The Role of Brand Prominence
  4. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
  5. Experientialism, Materialism, and the Pursuit of Happiness:
  6. The Material Values Scale: Measurement Properties and Development of a Short Form
  7. Investigating antecedents and consequences of brand identification
  8. The Impact of Anticipating Satisfaction on Consumer Choice
  9. To do or to have? That is the question. (Journal of Personality and Social Psychology)
  10. The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry

Their papers