M. Bügel

Marketing · 2010–2011

A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 35 citations into it
• Organizational Behavior and Human Resource Management — 25 citations into it
• Management Science and Operations Research — 15 citations into it
• Economics and Econometrics — 6 citations into it

Whom M. Bügel trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter C. Verhoef
2. Frank M. Bass

Papers from M. Bügel's perspective

Ordered by how strongly the researchers M. Bügel trusts endorse each paper. Same corpus, a different order for every researcher.

1. Using Online Conversations to Study Word-of-Mouth Communication
2. A New Product Growth for Model Consumer Durables (Management Sciences)
3. Implications of loyalty program membership and service experiences for customer retention and value
4. Neighborhood effects and trial on the internet: Evidence from online grocery retailing
5. A multi-stage model of word-of-mouth influence through viral marketing
6. Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
7. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
8. The Role of Hubs in the Adoption Process
9. Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (Marketing science (Providence, R.I.))
10. Deriving Value from Social Commerce Networks

Their papers

• Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010) — 662 citations
• Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence (2011) — 93 citations