Hans Risselada

Marketing · 2010–2014

A researcher in the Science corpus: 2 papers; trusts 13 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 34 citations into it
• Sociology and Political Science — 33 citations into it
• Management Science and Operations Research — 26 citations into it
• Statistical and Nonlinear Physics — 19 citations into it
• Organizational Behavior and Human Resource Management — 13 citations into it
• Strategy and Management — 13 citations into it
• Economics and Econometrics — 11 citations into it

Whom Hans Risselada trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Christophe Van den Bulte
2. K. Burnham
3. Frank M. Bass
4. Shawndra Hill
5. Sridhar Narayanan
6. David R. Anderson
7. David R. Bell
8. Puneet Manchanda
9. Stefan Stremersch
10. Caroline Haythornthwaite

Who trusts Hans Risselada overall

1. Dennis Herhausen
2. Stephan Ludwig

Papers from Hans Risselada's perspective

Ordered by how strongly the researchers Hans Risselada trusts endorse each paper. Same corpus, a different order for every researcher.

1. A New Product Growth for Model Consumer Durables (Management Sciences)
2. New Product Diffusion with Influentials and Imitators
3. Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (Marketing science (Providence, R.I.))
4. Neighborhood effects and trial on the internet: Evidence from online grocery retailing
5. The Role of Hubs in the Adoption Process
6. Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
7. Network-Based Marketing: Identifying Likely Adopters Via Consumer Networks
8. Influentials, Networks, and Public Opinion Formation
9. Using Online Conversations to Study Word-of-Mouth Communication
10. Opinion Leadership and Social Contagion in New Product Diffusion (Marketing science (Providence, R.I.))

Their papers

• Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010) — 662 citations
• Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products (2014) — 234 citations