Antecedents and Outcomes of Hospitality Loyalty

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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector (2019, background): “In hospitality, affective commitment has been established to be central drivers of loyalty for hotels (Sui & Baloglu, 2003; Tanford, 2016).”
Festival attributes and perceptions: a meta-analysis of relationships with satisfaction and loyalty. (2017, background): “In meta-analysis, it is essential to ascertain the operational definitions of variables to classify them under the correct attribute (Tanford, 2016).”
Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment (2019, background): “The exclusion is consistent with research in hospitality, in which loyalty intention is often measured with word of mouth and behavioral intention, and does not include first choice in its measurement (Tanford, 2016).”