When consumers doubt, Watch out! The role of CSR skepticism

By Dionysis Skarmeas, Constantinos N. Leonidou. 2013

870 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/36604b83d0157d1f359689e7bc679754e95cfcad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Richard P. Bagozzi
2. Dionysis Skarmeas
3. Constantinos N. Leonidou
4. M. Donia
5. Carol-Ann Tetrault Sirsly
6. S. Grappi
7. Simona Romani
8. Henri Kuokkanen

In Marketing

1. Dionysis Skarmeas
2. Constantinos N. Leonidou
3. M. Donia
4. Carol-Ann Tetrault Sirsly
5. Matthew Thomson
6. Henri Kuokkanen
7. J. Hartmann
8. S. Anderson-Macdonald

In Strategy and Management

1. Constantinos N. Leonidou
2. Dionysis Skarmeas
3. M. Donia
4. Carol-Ann Tetrault Sirsly
5. Henri Kuokkanen
6. J. Hartmann
7. S. Anderson-Macdonald
8. C. Johnson

Citations in the corpus

• Chain liability in multitier supply chains? Responsibility attributions for unsustainable supplier behavior (2014, background): “Skarmeas and Leonidou (2013) find that attributions of egoistic- and stakeholder-driven motives elicit consumer skepticism; values-driven attributions inhibit such skepticism.”
• CSR, Co-Creation and Green Consumer Loyalty: Are Green Banking Initiatives Important? A Moderated Mediation Approach from an Emerging Economy (2020, background): “Consistently, research on the perception of resilience in loyal consumer is broadly defined in CSR literature [87,88].”
• Determinants and consequences of employee attributions of corporate social responsibility as substantive or symbolic (2016, background): “Specifically, and in light of growing public skepticism (Chun & Giebelhausen, 2012; Jahdi & Acikdilli, 2009; Skarmeas & Leonidou, 2013) related to greenwashing, organizations have more to gain from engaging in CSR substantively, both for the related internal (via substantive attributions) and…”
• Gray Shades of Green: Causes and Consequences of Green Skepticism (2017, methodology): “Third, writings on the role of consumer skepticism have surfaced in the related, but distinct, context of corporate social responsibility (CSR) (Forehand and Grier, 2003; Skarmeas and Leonidou, 2013).”
• The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “Firms may also benefit from an enhanced image in the eyes of consumers that can result from CSR activities such as corporate volunteering (Pomering and Johnson, 2009; Skarmeas and Leonidou, 2013).”
• Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis (2014, neutral): “Using structural equation modeling (SEM), Skarmeas and Leonidou (2013) (hereinafter SL) find that attributions of egoistic- and stakeholder-driven motives provoke consumer skepticism about corporate social responsibility (CSR) while values-driven attributions alleviate skepticism.”