Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
By Erica Mina Okada. 2005
1,124 citations recorded by the source corpus.
Subfields: General Decision Sciences, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/cd0806361ec140668db16819882d5780889f8a75
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In General Decision Sciences
- Juliano Laran
- Chris Janiszewski
- R. Chitturi
- Yuhuang Zheng
- Peter C. Verhoef
- J. Russo
- J. Alba
- Elanor F. Williams
In Marketing
- Marko Sarstedt
- Brian Wansink
- Yuhuang Zheng
- Chris Janiszewski
- Juliano Laran
- Pierre Chandon
- M. Luchs
- R. Chitturi
In Sociology and Political Science
- Marko Sarstedt
- M. Luchs
- Heesup Han
- Ching-Ting Yen
- M. Kumar
- Chun-Tuan Chang
- Chris Janiszewski
- Samuel D. Bond
Citations in the corpus
- Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, methodology): “Deals have been found to be more effective for hedonic purchases (Khan and Dhar 2010), supporting the notion that users favor guilt-alleviation mechanisms to justify hedonic consumption (Okada 2005).”
- Emotions by Design: A Consumer Perspective (2009, methodology): “An effective design generates desirable consumption experience and favorably influences subsequent consumer behavior (Chitturi, Raghunathan, & Mahajan, 2007; Desmet & Hekkert, 2007).”
- An Italian version of the 10-item Big Five Inventory: An application to hedonic and utilitarian shopping values☆ (2015, background): “, Alba & Williams, 2013; Childers, Carr, Peck, & Carson, 2001; Dhar & Wertenbroch, 2000; Hirschman & Holbrook, 1982); whereas utilitarian consumption describes shopping experiences in which consumers make functional and rational purchasing choices (i.e., shopping for needs: e.g., Batra & Ahtola, 199”
- Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges (2016, background): “This is partly because humans are by nature are motivated to seek pleasure (Holbrook & Hirschman, 1982; Okada, 2005).”
- Scarcity effects on sales volume in retail (2008, background): “Utilitarian products in particular belong to this category (for example, refrigerators, insurance, aluminium foil) where their attractiveness arises from their intrinsic benefits (Okada 2005).”