Ching-Ting Yen
Marketing · 2013
A researcher in the Science corpus: 1 paper; trusts 9 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 14 citations into it
- Literature and Literary Theory — 6 citations into it
- Sociology and Political Science — 6 citations into it
- Experimental and Cognitive Psychology — 5 citations into it
Whom Ching-Ting Yen trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Ching-Ting Yen's perspective
Ordered by how strongly the researchers Ching-Ting Yen trusts endorse each paper. Same corpus, a different order for every researcher.
- Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences
- Consumer Choice between Hedonic and Utilitarian Goods
- Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
- Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
- Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context
- Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender
- Consumer Responses Toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender
- Consumer Responses to Tropes in Print Advertising
- Do consumers know what they want
- Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence