M. Kumar

Marketing · with Garg · 2010–2015

A researcher in the Science corpus: 2 papers; trusts 24 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom M. Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Andrew F. Hayes
  2. R. Chitturi
  3. Ravi K. Dhar
  4. June P Tangney
  5. Kevin E. Voss
  6. John Th⊘gersen
  7. P. H. Bloch
  8. Seunghee Han
  9. J. Lerner
  10. J. Peloza

Who trusts M. Kumar overall

  1. Hyeyoon Choi
  2. J. Alba
  3. JoAndrea Hoegg

Papers from M. Kumar's perspective

Ordered by how strongly the researchers M. Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
  2. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
  3. How May Consumer Policy Empower Consumers for Sustainable Lifestyles?
  4. Consumer Choice between Hedonic and Utilitarian Goods
  5. Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences
  6. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  7. Promotion and Prevention Experiences: Relating Emotions to Nonemotional Motivational States
  8. Do Social Product Features Have Value to Consumers
  9. Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options
  10. Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Their papers