Yuhuang Zheng
Marketing · 2006–2017
A researcher in the Science corpus: 2 papers; trusts 7 researchers and is trusted by 7 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 18 citations into it; #2,067 of 6,289 by trust here, #1,481 by citations
- General Decision Sciences — 14 citations into it; #745 of 1,995 by trust here, #471 by citations
- Applied Psychology — 10 citations into it; #1,314 of 3,868 by trust here, #1,141 by citations
- Sociology and Political Science — 8 citations into it
- Economics and Econometrics — 5 citations into it
Whom Yuhuang Zheng trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Yuhuang Zheng overall
Papers from Yuhuang Zheng's perspective
Ordered by how strongly the researchers Yuhuang Zheng trusts endorse each paper. Same corpus, a different order for every researcher.
- Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence
- Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
- A reference price model of brand choice for frequently purchased products.
- Variety, Vice, and Virtue: How Assortment Size Influences Option Choice
- The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons
- Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
- Licensing Effect in Consumer Choice
- Procrastination of Enjoyable Experiences
- Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options
- Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
Their papers
- The effects of promotions on hedonic versus utilitarian purchases (2017) — 185 citations
- The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention (2006) — 746 citations