A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation

By G. Davies, R. Chun, Rui Vinhas da Silva, Stuart Roper. 2004

374 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/afc6ebbefe0cec79b9292f844cdf1765f68e74e0

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Citations in the corpus

Brand personality: theory and dimensionality (2018, methodology): “Within the reputation literature, Davies et al. (2004) published a scale validated for both employees and customers.”
The influence of corporate character on customers and employees: Exploring similarities and differences (2006, methodology): “The measurement of the personality projected by a brand has a long tradition and has reached a stage of maturity at which similar dimensions are being identified by researchers working in different contexts (e.g., Aaker 1997; Davies et al. 2004; Slaughter et al. 2004).”
A new measure of brand personality (2009, background): “Several other researchers studying brand personality also report a negative Agreeableness dimension. d'Astous and Lévesque (2003), for example, mention the dimension Unpleasantness, Davies et al. (2004) came up with Ruthlessness, and Smit et al. (2002) label one of their dimensions Annoying.”
Consumer‐brand relationships in sport: brand personality and identification (2009, background): “Prestige is the entity's exclusivity, respect, and status ( Davies et al. , 2004”
Positioning and differentiation by using brand personality attributes (2010, background): “A few years later, another scale was developed by Davies et al. (2004) in order to assess a company’s reputation from both internal and external points of view.”
Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008, methodology): “The device of associating a company with a person is a widely-used method in consumer behavior, as it helps audiences understand the target concept using an idea that they are familiar with (Davies et al., 2004; Markham, 1972; Morgan, 1983).”
Brand management in higher education: The University Brand Personality Scale (2016, background): “University marketing and public relations documents commonly contain self-descriptions within mission statements, university goals, and even in marketing plans (Davies et al., 2004) that encompass universities core brand values.”