Positioning and differentiation by using brand personality attributes

By Diana Ingenhoff, Tanja Fuhrer. 2010

111 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b7e8de1c69f0f451eb1a0c31f0c387247711d9b6