Brad D. Carlson
Marketing · 2003–2017
A researcher in the Science corpus: 7 papers; trusts 18 researchers and is trusted by 4 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 48 citations into it; #5,464 of 6,289 by trust here, #1,369 by citations
- Organizational Behavior and Human Resource Management — 40 citations into it
- Sociology and Political Science — 40 citations into it; #19,537 of 22,756 by trust here, #4,616 by citations
- Gender Studies — 17 citations into it; #4,337 of 4,924 by trust here, #3,335 by citations
- Strategy and Management — 16 citations into it
- Social Psychology — 15 citations into it; #8,287 of 15,694 by trust here, #12,211 by citations
- Clinical Psychology — 5 citations into it
Whom Brad D. Carlson trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Richard P. Bagozzi
- J. Mowen
- B. Till
- C. Bhattacharya
- H. Kwon
- G. Caprara
- Galen T. Trail
- D. Donavan
- J. Turner
- Sankar Sen
Who trusts Brad D. Carlson overall
- D. Donavan
- Paige P. Schneider
- Urška Tuškej
- Kofi Osei-Frimpong
- Christine A. Vogt
- J. Doyle
- I. Alnawas
- C. Demangeot
- J. Mowen
Papers from Brad D. Carlson's perspective
Ordered by how strongly the researchers Brad D. Carlson trusts endorse each paper. Same corpus, a different order for every researcher.
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
- Explorations in Personality
- Brand personality: How to make the metaphor fit?
- Identity theory and social identity theory
- A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation
- The Feasibility of Single-Item Measures in Sport Loyalty Research
- The Effect of Associated Group Identities on Team Identity
- Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
- Consumer‐brand relationships in sport: brand personality and identification
Their papers
- Toward a theory of customer engagement marketing (2017) — 928 citations
- Exploring the antecedents and consumer behavior consequences of the trait of superstition (2003) — 130 citations
- Consumer‐brand relationships in sport: brand personality and identification (2009) — 207 citations
- Social versus psychological brand community: The role of psychological sense of brand community (2008) — 416 citations
- Human Brands in Sport: Athlete Brand Personality and Identification (2013) — 247 citations
- Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions (2008) — 115 citations
- The Influence of Personality Traits on Sports Fan Identification (2005) — 89 citations