Kevin J. Cumiskey
Marketing · 2009
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 6 citations into it; #4,560 of 6,289 by trust here, #5,863 by citations
Whom Kevin J. Cumiskey trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Kevin J. Cumiskey overall
Papers from Kevin J. Cumiskey's perspective
Ordered by how strongly the researchers Kevin J. Cumiskey trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation
- Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
- When Good Brands Do Bad
- The Feasibility of Single-Item Measures in Sport Loyalty Research
- An Investigation of Perceived Value Dimensions: Implications for Hospitality Research
- A Meta-Analytic Review of the Theories of Reasoned Action and Planned Behavior in Physical Activity: Predictive Validity and the Contribution of Additional Variables
- Temptation and resistance: An integrated model of consumption impulse formation and enactment
- A Meta-Analysis of Antecedents and Correlates of Employee Turnover: Update, Moderator Tests, and Research Implications for the Next Millennium
- Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics (Sport Marketing Quarterly)
Their papers
- Consumer‐brand relationships in sport: brand personality and identification (2009) — 207 citations