Björn Seven Ivens

Marketing · 2016

A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 27 citations into it
• Organizational Behavior and Human Resource Management — 14 citations into it
• Sociology and Political Science — 11 citations into it
• Social Psychology — 7 citations into it
• Clinical Psychology — 6 citations into it

Whom Björn Seven Ivens trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. John R. Rossiter

Papers from Björn Seven Ivens's perspective

Ordered by how strongly the researchers Björn Seven Ivens trusts endorse each paper. Same corpus, a different order for every researcher.

1. Brand personality: A meta-analytic review of antecedents and consequences (Marketing letters)
2. A Corporate Character Scale to Assess Employee and Customer Views of Organization Reputation
3. Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors
4. The impact of brand extensions on brand personality: experimental evidence
5. The C-OAR-SE procedure for scale development in marketing
6. Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis
7. Destination Personality: An Application of Brand Personality to Tourism Destinations
8. Multivariate Data Analysis (Technometrics)
9. A new measure of brand personality
10. The U.S. brand personality: A Sino perspective

Their papers

• Brand management in higher education: The University Brand Personality Scale (2016) — 215 citations